An original translation by Tania Groth with many thanks
From this Danish publication.
(We are working on getting the advert video titled in English as well)
A Swedish municipality is being criticized for an advertising video: “This is the most disgusting thing I have seen in a long time”
Malmö’s neighboring municipality of Staffanstorp is being criticized for an advertising film showing a battered Malmö and a quiet and idyllic Staffanstorp.
The sound of sirens mingles with sad underlying music as a mother and daughter are filmed in black and white walking down a street in Malmö. They start running, anxiously, as a group of young men who look like they might be gang members throw a can at them.
“Many of us wake up in a city we once called our hometown,” says a speaker in Swedish and continues:
“But the growing insecurity and the feeling of exclusion have left many feeling lost.”
Shortly thereafter, we see a clip of fields, smiling people, cheerful background music — in color. According to the video this is what awaits you if you move to the Swedish municipality of Staffanstorp.
“There are municipalities where security, care for the elderly, and schools really work,” says the speaker, while showing pictures of brightly smiling white-only people.
Eventually Staffanstorp is shown from the above, while the text: “Staffanstorp Municipality — The way the rest of Sweden should be”.
A propaganda film
The film was made by Staffanstorp Municipality — Malmö’s neighboring municipality. They call it an “information film” and the goal is to attract new residents to the municipality. But the film has some Swedes up in arms, especially on social media.
One of the film’s critics is the social democratic politician Torbjörn Lövendahl.
“It is a political propaganda film, not an information film,” he tells Skånska Dagbladet.
According to Expressen.se, the immigration-critical sites “Fria Tider” and “Nordfront” have also opened their eyes to the film. They write that the film is aimed at “people who are affected, and have had enough of the multicultural society”.
https://twitter.com/staffanstorp/status/1193889638798254080
But that is a misunderstanding, says Christian Sonesson of the Moderates, who is the mayor of Staffanstorp.
“People are reading too much into the film. We do not register ethnicity, we do not think about what skin color people have when we advertise,” he tells Expressen.se.
Moa Berglöf, the lead writer at Sydsvenskan, believes that the timing of the film is extremely poor in view of the fact that a few days ago there was a fatal shooting in Malmö.
“This is the most disgusting thingI’ve seen in a long time,” she writes on Twitter.
(Sputnik has an English language article on this here)
