I posted last year about how some Swiss companies were removing the Swiss flag from their logos in order to appease Muslims. Some Islamic apologists claimed the companies were reacting to a problem that was entirely imaginary and, in reality, Muslims were not so primitive that they would be offended by the mere display of another religion’s symbols. Now we see that, in fact, they are.
The last advertising campaign of the Swiss transporter has not gone unnoticed. On large-format advertising hoards in the German-speaking part of Switzerland, the Swiss flag appears accompanied by the slogan “Kreuz ist Trumpf”. This means literally “The cross is an advantage”, or “clubs are trumps” for aficionados of jass, the traditional card game. A double meaning that not everyone has been able to grasp.